#AD35AA#AD35AA

#AD35AA is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.0% C 0.203 H 329.0°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD35AA
RGB	rgb(173, 53, 170)
HSL	hsl(302, 53%, 44%)
HSV	hsv(302, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 1.7%, 32.2%)
CIE-LAB	lab(44.71, 61.91, -37.89)
CIE-LCH	lch(44.71, 72.58, 328.53°)
OKLab	oklab(55% 0.174 -0.1047)
OKLCH	oklch(55% 0.203 329)
XYZ	xyz(25.7621, 14.3346, 39.4324)
Luminance	0.1433 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35AA #35AD38

analogous

#7435AD #AD35AA #AD356E

triadic

#AD35AA #AAAD35 #35AAAD

tetradic

#AD35AA #AD7435 #35AD38 #356EAD

square

#AD35AA #AD7435 #35AD38 #356EAD

split-complementary

#AD35AA #6EAD35 #35AD74

monochromatic

#4F184E #7E277C #AD35AA #CB54C8 #D983D7

Accessibility & contrast

On white

5.43

#AD35AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD35AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35AA

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35AA	#FFFFFF	#000000	##FFFFFF
##AD35AA	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2560AD

Deuteranopia (green-blind)

#566FA7

Tritanopia (blue-blind)

#B3456C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad35aa;
/* rgb */ color: rgb(173, 53, 170);
/* oklch */ color: oklch(55.0% 0.203 329.0);

Tailwind

colors: {
  custom: {
    50: '#c977c4',
    500: '#ad35aa',
    950: '#000000',
  },
}

SCSS

$custom: #ad35aa;
$custom-light: #c977c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35aa",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 170
  },
  "hsl": {
    "h": 301.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54995,
    "c": 0.20301,
    "h": 329
  },
  "luminance": 0.14333
}

Semantic roles & 50–950 ramp

primary

#AD35AA

secondary

#7BC37D

accent

#DD4F4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140912

muted

#827B81

Preview Lab

Preview with #AD35AA

Body copy rendered with the generated semantic roles for this colour.

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