#AD3544#AD3544

#AD3544 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.155 H 17.5°. Best body text is #FFFFFF at 6.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD3544
RGB	rgb(173, 53, 68)
HSL	hsl(353, 53%, 44%)
HSV	hsv(353, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 60.7%, 32.2%)
CIE-LAB	lab(40.98, 49.56, 19.18)
CIE-LCH	lch(40.98, 53.15, 21.15°)
OKLab	oklab(51.05% 0.148 0.0468)
OKLCH	oklch(51.05% 0.155 17.5)
XYZ	xyz(19.5520, 11.8505, 6.7255)
Luminance	0.1185 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3544 #35AD9E

analogous

#AD3580 #AD3544 #AD6235

triadic

#AD3544 #44AD35 #3544AD

tetradic

#AD3544 #80AD35 #35AD9E #6235AD

square

#AD3544 #80AD35 #35AD9E #6235AD

split-complementary

#AD3544 #35AD62 #3580AD

monochromatic

#4F181F #7E2732 #AD3544 #CB5463 #D9838E

Accessibility & contrast

On white

6.23

#AD3544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD3544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3544

6.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3544	#FFFFFF	#000000	##FFFFFF
##AD3544	1.00	6.23	3.37	6.23
#FFFFFF	6.23	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545144

Deuteranopia (green-blind)

#736A41

Tritanopia (blue-blind)

#BD183B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3544;
/* rgb */ color: rgb(173, 53, 68);
/* oklch */ color: oklch(51.0% 0.155 17.5);

Tailwind

colors: {
  custom: {
    50: '#cc7477',
    500: '#ad3544',
    950: '#000000',
  },
}

SCSS

$custom: #ad3544;
$custom-light: #cc7477;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3544",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 68
  },
  "hsl": {
    "h": 352.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51047,
    "c": 0.15522,
    "h": 17.5
  },
  "luminance": 0.11848
}

Semantic roles & 50–950 ramp

primary

#AD3544

secondary

#7BC3BA

accent

#DDCA4B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →