#AD3542#AD3542

#AD3542 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.155 H 18.5°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD3542
RGB	rgb(173, 53, 66)
HSL	hsl(354, 53%, 44%)
HSV	hsv(354, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 61.8%, 32.2%)
CIE-LAB	lab(40.94, 49.43, 20.37)
CIE-LCH	lch(40.94, 53.46, 22.40°)
OKLab	oklab(51.01% 0.1472 0.0494)
OKLCH	oklch(51.01% 0.155 18.5)
XYZ	xyz(19.4920, 11.8265, 6.4096)
Luminance	0.1182 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3542 #35ADA0

analogous

#AD357E #AD3542 #AD6435

triadic

#AD3542 #42AD35 #3542AD

tetradic

#AD3542 #7EAD35 #35ADA0 #6435AD

square

#AD3542 #7EAD35 #35ADA0 #6435AD

split-complementary

#AD3542 #35AD64 #357EAD

monochromatic

#4F181E #7E2730 #AD3542 #CB5461 #D9838D

Accessibility & contrast

On white

6.24

#AD3542 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD3542 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3542

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3542	#FFFFFF	#000000	##FFFFFF
##AD3542	1.00	6.24	3.36	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555042

Deuteranopia (green-blind)

#736A3F

Tritanopia (blue-blind)

#BE173B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3542;
/* rgb */ color: rgb(173, 53, 66);
/* oklch */ color: oklch(51.0% 0.155 18.5);

Tailwind

colors: {
  custom: {
    50: '#cc7476',
    500: '#ad3542',
    950: '#000000',
  },
}

SCSS

$custom: #ad3542;
$custom-light: #cc7476;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3542",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 66
  },
  "hsl": {
    "h": 353.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51006,
    "c": 0.15526,
    "h": 18.5
  },
  "luminance": 0.11824
}

Semantic roles & 50–950 ramp

primary

#AD3542

secondary

#7BC3BB

accent

#DDCD4B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3542

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →