#AD34AD#AD34AD

#AD34AD is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.1% C 0.207 H 327.9°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD34AD
RGB	rgb(173, 52, 173)
HSL	hsl(300, 54%, 44%)
HSV	hsv(300, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 0%, 32.2%)
CIE-LAB	lab(44.74, 62.77, -39.61)
CIE-LCH	lch(44.74, 74.22, 327.75°)
OKLab	oklab(55.07% 0.1751 -0.1096)
OKLCH	oklch(55.07% 0.207 327.9)
XYZ	xyz(26.0041, 14.3592, 40.9290)
Luminance	0.1436 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34AD #34AD34

analogous

#7134AD #AD34AD #AD3471

triadic

#AD34AD #ADAD34 #34ADAD

tetradic

#AD34AD #AD7134 #34AD34 #3471AD

square

#AD34AD #AD7134 #34AD34 #3471AD

split-complementary

#AD34AD #71AD34 #34AD71

monochromatic

#4F184F #7E267E #AD34AD #CB53CB #D982D9

Accessibility & contrast

On white

5.42

#AD34AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD34AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34AD

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34AD	#FFFFFF	#000000	##FFFFFF
##AD34AD	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2060B0

Deuteranopia (green-blind)

#546FAA

Tritanopia (blue-blind)

#B2466D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad34ad;
/* rgb */ color: rgb(173, 52, 173);
/* oklch */ color: oklch(55.1% 0.207 327.9);

Tailwind

colors: {
  custom: {
    50: '#c977c6',
    500: '#ad34ad',
    950: '#000000',
  },
}

SCSS

$custom: #ad34ad;
$custom-light: #c977c6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34ad",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 173
  },
  "hsl": {
    "h": 300,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55072,
    "c": 0.20656,
    "h": 327.9
  },
  "luminance": 0.14357
}

Semantic roles & 50–950 ramp

primary

#AD34AD

secondary

#7AC37A

accent

#DD4B4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD34AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →