#AD3471#AD3471
#AD3471 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.2% C 0.167 H 353.5°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3471 |
|---|---|
| RGB | rgb(173, 52, 113) |
| HSL | hsl(330, 54%, 44%) |
| HSV | hsv(330, 70%, 68%) |
| CMYK | cmyk(0%, 69.9%, 34.7%, 32.2%) |
| CIE-LAB | lab(42.05, 54.15, -7.41) |
| CIE-LCH | lch(42.05, 54.66, 352.21°) |
| OKLab | oklab(52.24% 0.1657 -0.0189) |
| OKLCH | oklch(52.24% 0.167 353.5) |
| XYZ | xyz(21.4435, 12.5349, 16.9098) |
| Luminance | 0.1253 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.47
Mediumvioletred
#C71585
ΔE00 5.64
Deep Magenta
#A0025C
ΔE00 6.75
Red Violet
#9E0168
ΔE00 7.09
Violet Red
#A50055
ΔE00 7.13
Dark Fuchsia
#9D0759
ΔE00 7.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3471 #34AD70
analogous
#AD34AD #AD3471 #AD3435
triadic
#AD3471 #71AD34 #3471AD
tetradic
#AD3471 #ADAD34 #34AD70 #3435AD
square
#AD3471 #ADAD34 #34AD70 #3435AD
split-complementary
#AD3471 #35AD34 #34ADAD
monochromatic
#4F1834 #7E2652 #AD3471 #CB5390 #D982AE
Accessibility & contrast
On white
5.99
#AD3471 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#AD3471 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3471
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3471 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3471 | 1.00 | 5.99 | 3.51 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#495573
Deuteranopia (green-blind)
#6A6B6E
Tritanopia (blue-blind)
#BA2A4E
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3471; /* rgb */ color: rgb(173, 52, 113); /* oklch */ color: oklch(52.2% 0.167 353.5);
Tailwind
colors: {
custom: {
50: '#ca7599',
500: '#ad3471',
950: '#000000',
},
}SCSS
$custom: #ad3471; $custom-light: #ca7599; $custom-dark: #000000;
JSON
{
"hex": "#ad3471",
"rgb": {
"r": 173,
"g": 52,
"b": 113
},
"hsl": {
"h": 329.752,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.52242,
"c": 0.16676,
"h": 353.5
},
"luminance": 0.12532
}Semantic roles & 50–950 ramp
primary
#AD3471
secondary
#7AC39E
accent
#DD934B
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E