#AD34AA#AD34AA

#AD34AA is a mid, highly saturated purple. Relative luminance 0.142; OKLCH L 54.9% C 0.204 H 329.0°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD34AA
RGB	rgb(173, 52, 170)
HSL	hsl(301, 54%, 44%)
HSV	hsv(301, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 1.7%, 32.2%)
CIE-LAB	lab(44.58, 62.27, -38.09)
CIE-LCH	lch(44.58, 72.99, 328.54°)
OKLab	oklab(54.9% 0.175 -0.1052)
OKLCH	oklch(54.9% 0.204 329)
XYZ	xyz(25.7170, 14.2444, 39.4174)
Luminance	0.1424 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34AA #34AD37

analogous

#7434AD #AD34AA #AD346E

triadic

#AD34AA #AAAD34 #34AAAD

tetradic

#AD34AA #AD7434 #34AD37 #346EAD

square

#AD34AA #AD7434 #34AD37 #346EAD

split-complementary

#AD34AA #6EAD34 #34AD74

monochromatic

#4F184E #7E267C #AD34AA #CB53C8 #D982D7

Accessibility & contrast

On white

5.46

#AD34AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD34AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34AA

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34AA	#FFFFFF	#000000	##FFFFFF
##AD34AA	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#245FAD

Deuteranopia (green-blind)

#556FA7

Tritanopia (blue-blind)

#B3446B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad34aa;
/* rgb */ color: rgb(173, 52, 170);
/* oklch */ color: oklch(54.9% 0.204 329.0);

Tailwind

colors: {
  custom: {
    50: '#c977c4',
    500: '#ad34aa',
    950: '#000000',
  },
}

SCSS

$custom: #ad34aa;
$custom-light: #c977c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34aa",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 170
  },
  "hsl": {
    "h": 301.488,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54903,
    "c": 0.20419,
    "h": 329
  },
  "luminance": 0.14242
}

Semantic roles & 50–950 ramp

primary

#AD34AA

secondary

#7AC37C

accent

#DD4E4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140912

muted

#827B81

Preview Lab

Preview with #AD34AA

Body copy rendered with the generated semantic roles for this colour.

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