#7434AD#7434AD

#7434AD is a mid, vivid violet. Relative luminance 0.092; OKLCH L 47.3% C 0.184 H 304.4°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#7434AD
RGB	rgb(116, 52, 173)
HSL	hsl(272, 54%, 44%)
HSV	hsv(272, 70%, 68%)
CMYK	cmyk(32.9%, 69.9%, 0%, 32.2%)
CIE-LAB	lab(36.34, 50.31, -53.54)
CIE-LCH	lch(36.34, 73.47, 313.22°)
OKLab	oklab(47.34% 0.1042 -0.1522)
OKLCH	oklch(47.34% 0.184 304.4)
XYZ	xyz(15.9716, 9.1862, 40.4588)
Luminance	0.0919 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7434AD #6DAD34

analogous

#3834AD #7434AD #AD34AA

triadic

#7434AD #AD7434 #34AD74

tetradic

#7434AD #AD3834 #6DAD34 #34AAAD

square

#7434AD #AD3834 #6DAD34 #34AAAD

split-complementary

#7434AD #AAAD34 #34AD38

monochromatic

#35184F #54267E #7434AD #9353CB #B082D9

Accessibility & contrast

On white

7.40

#7434AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#7434AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7434AD

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7434AD	#FFFFFF	#000000	##FFFFFF
##7434AD	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B1

Deuteranopia (green-blind)

#0055AA

Tritanopia (blue-blind)

#69506D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7434ad;
/* rgb */ color: rgb(116, 52, 173);
/* oklch */ color: oklch(47.3% 0.184 304.4);

Tailwind

colors: {
  custom: {
    50: '#a171c6',
    500: '#7434ad',
    950: '#000000',
  },
}

SCSS

$custom: #7434ad;
$custom-light: #a171c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7434ad",
  "rgb": {
    "r": 116,
    "g": 52,
    "b": 173
  },
  "hsl": {
    "h": 271.736,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.47344,
    "c": 0.18443,
    "h": 304.4
  },
  "luminance": 0.09186
}

Semantic roles & 50–950 ramp

primary

#7434AD

secondary

#9CC37A

accent

#DD4B90

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7434AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →