#AD34A5#AD34A5

#AD34A5 is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 54.6% C 0.200 H 330.8°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD34A5
RGB	rgb(173, 52, 165)
HSL	hsl(304, 54%, 44%)
HSV	hsv(304, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 4.6%, 32.2%)
CIE-LAB	lab(44.32, 61.45, -35.54)
CIE-LCH	lch(44.32, 70.98, 329.96°)
OKLab	oklab(54.63% 0.1748 -0.0979)
OKLCH	oklch(54.63% 0.2 330.8)
XYZ	xyz(25.2530, 14.0588, 36.9736)
Luminance	0.1406 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34A5 #34AD3C

analogous

#7934AD #AD34A5 #AD3469

triadic

#AD34A5 #A5AD34 #34A5AD

tetradic

#AD34A5 #AD7934 #34AD3C #3469AD

square

#AD34A5 #AD7934 #34AD3C #3469AD

split-complementary

#AD34A5 #69AD34 #34AD79

monochromatic

#4F184B #7E2678 #AD34A5 #CB53C3 #D982D4

Accessibility & contrast

On white

5.51

#AD34A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD34A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34A5

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34A5	#FFFFFF	#000000	##FFFFFF
##AD34A5	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A5EA8

Deuteranopia (green-blind)

#586FA2

Tritanopia (blue-blind)

#B44269

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad34a5;
/* rgb */ color: rgb(173, 52, 165);
/* oklch */ color: oklch(54.6% 0.200 330.8);

Tailwind

colors: {
  custom: {
    50: '#c976c0',
    500: '#ad34a5',
    950: '#000000',
  },
}

SCSS

$custom: #ad34a5;
$custom-light: #c976c0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34a5",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 165
  },
  "hsl": {
    "h": 303.967,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54627,
    "c": 0.2003,
    "h": 330.8
  },
  "luminance": 0.14057
}

Semantic roles & 50–950 ramp

primary

#AD34A5

secondary

#7AC37F

accent

#DD544B

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD34A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →