#AD34A0#AD34A0

#AD34A0 is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.4% C 0.196 H 332.6°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD34A0
RGB	rgb(173, 52, 160)
HSL	hsl(306, 54%, 44%)
HSV	hsv(306, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 7.5%, 32.2%)
CIE-LAB	lab(44.06, 60.65, -32.96)
CIE-LCH	lch(44.06, 69.03, 331.48°)
OKLab	oklab(54.36% 0.1745 -0.0904)
OKLCH	oklch(54.36% 0.196 332.6)
XYZ	xyz(24.8068, 13.8803, 34.6235)
Luminance	0.1388 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34A0 #34AD41

analogous

#7E34AD #AD34A0 #AD3464

triadic

#AD34A0 #A0AD34 #34A0AD

tetradic

#AD34A0 #AD7E34 #34AD41 #3464AD

square

#AD34A0 #AD7E34 #34AD41 #3464AD

split-complementary

#AD34A0 #64AD34 #34AD7E

monochromatic

#4F1849 #7E2674 #AD34A0 #CB53BE #D982D0

Accessibility & contrast

On white

5.56

#AD34A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD34A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34A0

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34A0	#FFFFFF	#000000	##FFFFFF
##AD34A0	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5DA3

Deuteranopia (green-blind)

#5A6E9D

Tritanopia (blue-blind)

#B44066

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad34a0;
/* rgb */ color: rgb(173, 52, 160);
/* oklch */ color: oklch(54.4% 0.196 332.6);

Tailwind

colors: {
  custom: {
    50: '#c976bc',
    500: '#ad34a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad34a0;
$custom-light: #c976bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34a0",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 160
  },
  "hsl": {
    "h": 306.446,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54359,
    "c": 0.19649,
    "h": 332.6
  },
  "luminance": 0.13878
}

Semantic roles & 50–950 ramp

primary

#AD34A0

secondary

#7AC382

accent

#DD5A4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD34A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →