#AD3464#AD3464

#AD3464 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 51.8% C 0.162 H 0.3°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD3464
RGB	rgb(173, 52, 100)
HSL	hsl(336, 54%, 44%)
HSV	hsv(336, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 42.2%, 32.2%)
CIE-LAB	lab(41.63, 52.72, 0.06)
CIE-LCH	lch(41.63, 52.72, 0.07°)
OKLab	oklab(51.79% 0.1615 0.0008)
OKLCH	oklch(51.79% 0.162 0.3)
XYZ	xyz(20.7633, 12.2629, 13.3277)
Luminance	0.1226 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3464 #34AD7D

analogous

#AD34A1 #AD3464 #AD4034

triadic

#AD3464 #64AD34 #3464AD

tetradic

#AD3464 #A1AD34 #34AD7D #4034AD

square

#AD3464 #A1AD34 #34AD7D #4034AD

split-complementary

#AD3464 #34AD40 #34A1AD

monochromatic

#4F182E #7E2649 #AD3464 #CB5383 #D982A5

Accessibility & contrast

On white

6.08

#AD3464 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD3464 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3464

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3464	#FFFFFF	#000000	##FFFFFF
##AD3464	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5365

Deuteranopia (green-blind)

#6D6B61

Tritanopia (blue-blind)

#BB2448

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3464;
/* rgb */ color: rgb(173, 52, 100);
/* oklch */ color: oklch(51.8% 0.162 0.3);

Tailwind

colors: {
  custom: {
    50: '#ca7490',
    500: '#ad3464',
    950: '#000000',
  },
}

SCSS

$custom: #ad3464;
$custom-light: #ca7490;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3464",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 100
  },
  "hsl": {
    "h": 336.198,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51791,
    "c": 0.16152,
    "h": 0.3
  },
  "luminance": 0.1226
}

Semantic roles & 50–950 ramp

primary

#AD3464

secondary

#7AC3A6

accent

#DDA34B

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3464

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →