#AD344E#AD344E

#AD344E is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.2% C 0.157 H 12.1°. Best body text is #FFFFFF at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD344E
RGB	rgb(173, 52, 78)
HSL	hsl(347, 54%, 44%)
HSV	hsv(347, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 54.9%, 32.2%)
CIE-LAB	lab(41.05, 50.71, 13.02)
CIE-LCH	lch(41.05, 52.35, 14.40°)
OKLab	oklab(51.17% 0.1533 0.0328)
OKLCH	oklch(51.17% 0.157 12.1)
XYZ	xyz(19.8385, 11.8930, 8.4572)
Luminance	0.1189 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD344E #34AD93

analogous

#AD348B #AD344E #AD5634

triadic

#AD344E #4EAD34 #344EAD

tetradic

#AD344E #8BAD34 #34AD93 #5634AD

square

#AD344E #8BAD34 #34AD93 #5634AD

split-complementary

#AD344E #34AD56 #348BAD

monochromatic

#4F1824 #7E2639 #AD344E #CB536D #D98295

Accessibility & contrast

On white

6.22

#AD344E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD344E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD344E

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD344E	#FFFFFF	#000000	##FFFFFF
##AD344E	1.00	6.22	3.38	6.22
#FFFFFF	6.22	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514E

Deuteranopia (green-blind)

#716A4B

Tritanopia (blue-blind)

#BD1A3E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad344e;
/* rgb */ color: rgb(173, 52, 78);
/* oklch */ color: oklch(51.2% 0.157 12.1);

Tailwind

colors: {
  custom: {
    50: '#cb747f',
    500: '#ad344e',
    950: '#000000',
  },
}

SCSS

$custom: #ad344e;
$custom-light: #cb747f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad344e",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 78
  },
  "hsl": {
    "h": 347.107,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51166,
    "c": 0.15675,
    "h": 12.1
  },
  "luminance": 0.1189
}

Semantic roles & 50–950 ramp

primary

#AD344E

secondary

#7AC3B3

accent

#DDBE4B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD344E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →