#AD3481#AD3481

#AD3481 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.9% C 0.175 H 345.7°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD3481
RGB	rgb(173, 52, 129)
HSL	hsl(322, 54%, 44%)
HSV	hsv(322, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 25.4%, 32.2%)
CIE-LAB	lab(42.65, 56.14, -16.37)
CIE-LCH	lch(42.65, 58.48, 343.74°)
OKLab	oklab(52.88% 0.1698 -0.0434)
OKLCH	oklch(52.88% 0.175 345.7)
XYZ	xyz(22.4249, 12.9275, 22.0789)
Luminance	0.1293 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3481 #34AD60

analogous

#9D34AD #AD3481 #AD3445

triadic

#AD3481 #81AD34 #3481AD

tetradic

#AD3481 #AD9D34 #34AD60 #3445AD

square

#AD3481 #AD9D34 #34AD60 #3445AD

split-complementary

#AD3481 #45AD34 #34AD9D

monochromatic

#4F183B #7E265E #AD3481 #CB53A0 #D982BA

Accessibility & contrast

On white

5.86

#AD3481 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD3481 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3481

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3481	#FFFFFF	#000000	##FFFFFF
##AD3481	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425883

Deuteranopia (green-blind)

#666C7E

Tritanopia (blue-blind)

#B93256

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3481;
/* rgb */ color: rgb(173, 52, 129);
/* oklch */ color: oklch(52.9% 0.175 345.7);

Tailwind

colors: {
  custom: {
    50: '#c975a5',
    500: '#ad3481',
    950: '#000000',
  },
}

SCSS

$custom: #ad3481;
$custom-light: #c975a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3481",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 129
  },
  "hsl": {
    "h": 321.818,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52878,
    "c": 0.1753,
    "h": 345.7
  },
  "luminance": 0.12925
}

Semantic roles & 50–950 ramp

primary

#AD3481

secondary

#7AC394

accent

#DD804B

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →