#AD3445#AD3445

#AD3445 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 16.7°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX	#AD3445
RGB	rgb(173, 52, 69)
HSL	hsl(352, 54%, 44%)
HSV	hsv(352, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 60.1%, 32.2%)
CIE-LAB	lab(40.85, 50.03, 18.39)
CIE-LCH	lch(40.85, 53.31, 20.18°)
OKLab	oklab(50.96% 0.1497 0.045)
OKLCH	oklch(50.96% 0.156 16.7)
XYZ	xyz(19.5377, 11.7726, 6.8726)
Luminance	0.1177 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3445 #34AD9C

analogous

#AD3482 #AD3445 #AD6034

triadic

#AD3445 #45AD34 #3445AD

tetradic

#AD3445 #82AD34 #34AD9C #6034AD

square

#AD3445 #82AD34 #34AD9C #6034AD

split-complementary

#AD3445 #34AD60 #3482AD

monochromatic

#4F181F #7E2632 #AD3445 #CB5364 #D9828E

Accessibility & contrast

On white

6.26

#AD3445 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3445 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3445

6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3445	#FFFFFF	#000000	##FFFFFF
##AD3445	1.00	6.26	3.35	6.26
#FFFFFF	6.26	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545045

Deuteranopia (green-blind)

#726A42

Tritanopia (blue-blind)

#BD163B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3445;
/* rgb */ color: rgb(173, 52, 69);
/* oklch */ color: oklch(51.0% 0.156 16.7);

Tailwind

colors: {
  custom: {
    50: '#cc7478',
    500: '#ad3445',
    950: '#000000',
  },
}

SCSS

$custom: #ad3445;
$custom-light: #cc7478;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3445",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 69
  },
  "hsl": {
    "h": 351.57,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.5096,
    "c": 0.15629,
    "h": 16.7
  },
  "luminance": 0.1177
}

Semantic roles & 50–950 ramp

primary

#AD3445

secondary

#7AC3B9

accent

#DDC94B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3445

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →