#AD3480#AD3480

#AD3480 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.8% C 0.175 H 346.1°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD3480
RGB	rgb(173, 52, 128)
HSL	hsl(322, 54%, 44%)
HSV	hsv(322, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 26%, 32.2%)
CIE-LAB	lab(42.61, 56.01, -15.82)
CIE-LCH	lch(42.61, 58.20, 344.23°)
OKLab	oklab(52.84% 0.1696 -0.0419)
OKLCH	oklch(52.84% 0.175 346.1)
XYZ	xyz(22.3588, 12.9011, 21.7305)
Luminance	0.1290 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3480 #34AD61

analogous

#9E34AD #AD3480 #AD3444

triadic

#AD3480 #80AD34 #3480AD

tetradic

#AD3480 #AD9E34 #34AD61 #3444AD

square

#AD3480 #AD9E34 #34AD61 #3444AD

split-complementary

#AD3480 #44AD34 #34AD9E

monochromatic

#4F183A #7E265D #AD3480 #CB539F #D982B9

Accessibility & contrast

On white

5.87

#AD3480 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD3480 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3480

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3480	#FFFFFF	#000000	##FFFFFF
##AD3480	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435782

Deuteranopia (green-blind)

#666C7D

Tritanopia (blue-blind)

#B93155

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3480;
/* rgb */ color: rgb(173, 52, 128);
/* oklch */ color: oklch(52.8% 0.175 346.1);

Tailwind

colors: {
  custom: {
    50: '#c975a5',
    500: '#ad3480',
    950: '#000000',
  },
}

SCSS

$custom: #ad3480;
$custom-light: #c975a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3480",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 128
  },
  "hsl": {
    "h": 322.314,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52836,
    "c": 0.1747,
    "h": 346.1
  },
  "luminance": 0.12899
}

Semantic roles & 50–950 ramp

primary

#AD3480

secondary

#7AC395

accent

#DD814B

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3480

Body copy rendered with the generated semantic roles for this colour.

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