#AD3444#AD3444

#AD3444 is a mid, vivid red. Relative luminance 0.118; OKLCH L 50.9% C 0.156 H 17.2°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD3444
RGB	rgb(173, 52, 68)
HSL	hsl(352, 54%, 44%)
HSV	hsv(352, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 60.7%, 32.2%)
CIE-LAB	lab(40.83, 49.96, 18.99)
CIE-LCH	lch(40.83, 53.45, 20.81°)
OKLab	oklab(50.94% 0.1493 0.0463)
OKLCH	oklch(50.94% 0.156 17.2)
XYZ	xyz(19.5069, 11.7603, 6.7105)
Luminance	0.1176 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3444 #34AD9D

analogous

#AD3481 #AD3444 #AD6134

triadic

#AD3444 #44AD34 #3444AD

tetradic

#AD3444 #81AD34 #34AD9D #6134AD

square

#AD3444 #81AD34 #34AD9D #6134AD

split-complementary

#AD3444 #34AD61 #3481AD

monochromatic

#4F181F #7E2632 #AD3444 #CB5363 #D9828E

Accessibility & contrast

On white

6.27

#AD3444 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3444 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3444

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3444	#FFFFFF	#000000	##FFFFFF
##AD3444	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545044

Deuteranopia (green-blind)

#736A41

Tritanopia (blue-blind)

#BD153B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3444;
/* rgb */ color: rgb(173, 52, 68);
/* oklch */ color: oklch(50.9% 0.156 17.2);

Tailwind

colors: {
  custom: {
    50: '#cc7477',
    500: '#ad3444',
    950: '#000000',
  },
}

SCSS

$custom: #ad3444;
$custom-light: #cc7477;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3444",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 68
  },
  "hsl": {
    "h": 352.066,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50939,
    "c": 0.1563,
    "h": 17.2
  },
  "luminance": 0.11758
}

Semantic roles & 50–950 ramp

primary

#AD3444

secondary

#7AC3B9

accent

#DDCA4B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3444

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →