#AD347F#AD347F

#AD347F is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.8% C 0.174 H 346.6°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD347F
RGB	rgb(173, 52, 127)
HSL	hsl(323, 54%, 44%)
HSV	hsv(323, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 26.6%, 32.2%)
CIE-LAB	lab(42.57, 55.88, -15.27)
CIE-LCH	lch(42.57, 57.93, 344.72°)
OKLab	oklab(52.79% 0.1694 -0.0404)
OKLCH	oklch(52.79% 0.174 346.6)
XYZ	xyz(22.2933, 12.8749, 21.3856)
Luminance	0.1287 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD347F #34AD62

analogous

#9F34AD #AD347F #AD3443

triadic

#AD347F #7FAD34 #347FAD

tetradic

#AD347F #AD9F34 #34AD62 #3443AD

square

#AD347F #AD9F34 #34AD62 #3443AD

split-complementary

#AD347F #43AD34 #34AD9F

monochromatic

#4F183A #7E265C #AD347F #CB539E #D982B8

Accessibility & contrast

On white

5.87

#AD347F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD347F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD347F

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD347F	#FFFFFF	#000000	##FFFFFF
##AD347F	1.00	5.87	3.57	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435781

Deuteranopia (green-blind)

#676C7C

Tritanopia (blue-blind)

#B93155

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad347f;
/* rgb */ color: rgb(173, 52, 127);
/* oklch */ color: oklch(52.8% 0.174 346.6);

Tailwind

colors: {
  custom: {
    50: '#c975a4',
    500: '#ad347f',
    950: '#000000',
  },
}

SCSS

$custom: #ad347f;
$custom-light: #c975a4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad347f",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 127
  },
  "hsl": {
    "h": 322.81,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52794,
    "c": 0.17411,
    "h": 346.6
  },
  "luminance": 0.12873
}

Semantic roles & 50–950 ramp

primary

#AD347F

secondary

#7AC396

accent

#DD824B

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD347F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →