#AD3443#AD3443

#AD3443 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.156 H 17.7°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD3443
RGB	rgb(173, 52, 67)
HSL	hsl(353, 54%, 44%)
HSV	hsv(353, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 61.3%, 32.2%)
CIE-LAB	lab(40.81, 49.89, 19.58)
CIE-LCH	lch(40.81, 53.60, 21.43°)
OKLab	oklab(50.92% 0.1489 0.0476)
OKLCH	oklch(50.92% 0.156 17.7)
XYZ	xyz(19.4766, 11.7482, 6.5512)
Luminance	0.1174 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3443 #34AD9E

analogous

#AD3480 #AD3443 #AD6234

triadic

#AD3443 #43AD34 #3443AD

tetradic

#AD3443 #80AD34 #34AD9E #6234AD

square

#AD3443 #80AD34 #34AD9E #6234AD

split-complementary

#AD3443 #34AD62 #3480AD

monochromatic

#4F181F #7E2631 #AD3443 #CB5362 #D9828D

Accessibility & contrast

On white

6.27

#AD3443 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3443 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3443

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3443	#FFFFFF	#000000	##FFFFFF
##AD3443	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545043

Deuteranopia (green-blind)

#736A40

Tritanopia (blue-blind)

#BE153A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3443;
/* rgb */ color: rgb(173, 52, 67);
/* oklch */ color: oklch(50.9% 0.156 17.7);

Tailwind

colors: {
  custom: {
    50: '#cc7477',
    500: '#ad3443',
    950: '#000000',
  },
}

SCSS

$custom: #ad3443;
$custom-light: #cc7477;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3443",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 67
  },
  "hsl": {
    "h": 352.562,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50918,
    "c": 0.15631,
    "h": 17.7
  },
  "luminance": 0.11745
}

Semantic roles & 50–950 ramp

primary

#AD3443

secondary

#7AC3BA

accent

#DDCB4B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3443

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →