#AD347C#AD347C

#AD347C is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.7% C 0.172 H 348.0°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD347C
RGB	rgb(173, 52, 124)
HSL	hsl(324, 54%, 44%)
HSV	hsv(324, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 28.3%, 32.2%)
CIE-LAB	lab(42.46, 55.49, -13.60)
CIE-LCH	lch(42.46, 57.14, 346.23°)
OKLab	oklab(52.67% 0.1687 -0.0358)
OKLCH	oklch(52.67% 0.172 348)
XYZ	xyz(22.1007, 12.7978, 20.3712)
Luminance	0.1280 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD347C #34AD65

analogous

#A234AD #AD347C #AD343F

triadic

#AD347C #7CAD34 #347CAD

tetradic

#AD347C #ADA234 #34AD65 #343FAD

square

#AD347C #ADA234 #34AD65 #343FAD

split-complementary

#AD347C #3FAD34 #34ADA2

monochromatic

#4F1839 #7E265A #AD347C #CB539B #D982B6

Accessibility & contrast

On white

5.90

#AD347C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD347C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD347C

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD347C	#FFFFFF	#000000	##FFFFFF
##AD347C	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44577E

Deuteranopia (green-blind)

#686C79

Tritanopia (blue-blind)

#B92F53

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad347c;
/* rgb */ color: rgb(173, 52, 124);
/* oklch */ color: oklch(52.7% 0.172 348.0);

Tailwind

colors: {
  custom: {
    50: '#c975a2',
    500: '#ad347c',
    950: '#000000',
  },
}

SCSS

$custom: #ad347c;
$custom-light: #c975a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad347c",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 124
  },
  "hsl": {
    "h": 324.298,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.5267,
    "c": 0.1724,
    "h": 348
  },
  "luminance": 0.12795
}

Semantic roles & 50–950 ramp

primary

#AD347C

secondary

#7AC397

accent

#DD864B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD347C

Body copy rendered with the generated semantic roles for this colour.

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