#AD343F#AD343F

#AD343F is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.156 H 19.7°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD343F
RGB	rgb(173, 52, 63)
HSL	hsl(355, 54%, 44%)
HSV	hsv(355, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 63.6%, 32.2%)
CIE-LAB	lab(40.74, 49.63, 21.97)
CIE-LCH	lch(40.74, 54.27, 23.88°)
OKLab	oklab(50.84% 0.1473 0.0528)
OKLCH	oklch(50.84% 0.156 19.7)
XYZ	xyz(19.3607, 11.7019, 5.9409)
Luminance	0.1170 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD343F #34ADA2

analogous

#AD347C #AD343F #AD6534

triadic

#AD343F #3FAD34 #343FAD

tetradic

#AD343F #7CAD34 #34ADA2 #6534AD

square

#AD343F #7CAD34 #34ADA2 #6534AD

split-complementary

#AD343F #34AD65 #347CAD

monochromatic

#4F181D #7E262E #AD343F #CB535E #D9828A

Accessibility & contrast

On white

6.29

#AD343F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD343F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD343F

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD343F	#FFFFFF	#000000	##FFFFFF
##AD343F	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54503F

Deuteranopia (green-blind)

#73693C

Tritanopia (blue-blind)

#BE1339

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad343f;
/* rgb */ color: rgb(173, 52, 63);
/* oklch */ color: oklch(50.8% 0.156 19.7);

Tailwind

colors: {
  custom: {
    50: '#cc7474',
    500: '#ad343f',
    950: '#000000',
  },
}

SCSS

$custom: #ad343f;
$custom-light: #cc7474;
$custom-dark: #000000;

JSON

{
  "hex": "#ad343f",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 63
  },
  "hsl": {
    "h": 354.545,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50838,
    "c": 0.15644,
    "h": 19.7
  },
  "luminance": 0.11699
}

Semantic roles & 50–950 ramp

primary

#AD343F

secondary

#7AC3BC

accent

#DDD04B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD343F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →