#AD347B#AD347B
#AD347B is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.6% C 0.172 H 348.5°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).
Color values
| HEX | #AD347B |
|---|---|
| RGB | rgb(173, 52, 123) |
| HSL | hsl(325, 54%, 44%) |
| HSV | hsv(325, 70%, 68%) |
| CMYK | cmyk(0%, 69.9%, 28.9%, 32.2%) |
| CIE-LAB | lab(42.42, 55.37, -13.04) |
| CIE-LCH | lch(42.42, 56.88, 346.74°) |
| OKLab | oklab(52.63% 0.1684 -0.0342) |
| OKLCH | oklch(52.63% 0.172 348.5) |
| XYZ | xyz(22.0378, 12.7727, 20.0398) |
| Luminance | 0.1277 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.39
Mediumvioletred
#C71585
ΔE00 4.60
Red Violet
#9E0168
ΔE00 6.96
Deep Magenta
#A0025C
ΔE00 7.75
Light Plum
#9D5783
ΔE00 7.80
Dark Fuchsia
#9D0759
ΔE00 8.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD347B #34AD66
analogous
#A334AD #AD347B #AD343F
triadic
#AD347B #7BAD34 #347BAD
tetradic
#AD347B #ADA334 #34AD66 #343FAD
square
#AD347B #ADA334 #34AD66 #343FAD
split-complementary
#AD347B #3FAD34 #34ADA3
monochromatic
#4F1838 #7E265A #AD347B #CB539A #D982B5
Accessibility & contrast
On white
5.91
#AD347B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.55
#AD347B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD347B
5.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD347B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD347B | 1.00 | 5.91 | 3.55 | 5.91 |
| #FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#45577D
Deuteranopia (green-blind)
#686C78
Tritanopia (blue-blind)
#B92F53
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #ad347b; /* rgb */ color: rgb(173, 52, 123); /* oklch */ color: oklch(52.6% 0.172 348.5);
Tailwind
colors: {
custom: {
50: '#c975a1',
500: '#ad347b',
950: '#000000',
},
}SCSS
$custom: #ad347b; $custom-light: #c975a1; $custom-dark: #000000;
JSON
{
"hex": "#ad347b",
"rgb": {
"r": 173,
"g": 52,
"b": 123
},
"hsl": {
"h": 324.793,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.52629,
"c": 0.17184,
"h": 348.5
},
"luminance": 0.1277
}Semantic roles & 50–950 ramp
primary
#AD347B
secondary
#7AC398
accent
#DD874B
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090F
muted
#827B7E