#AD3477#AD3477

#AD3477 is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.5% C 0.170 H 350.5°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).

Color values

HEX	#AD3477
RGB	rgb(173, 52, 119)
HSL	hsl(327, 54%, 44%)
HSV	hsv(327, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 31.2%, 32.2%)
CIE-LAB	lab(42.27, 54.87, -10.80)
CIE-LCH	lch(42.27, 55.92, 348.86°)
OKLab	oklab(52.47% 0.1674 -0.0281)
OKLCH	oklch(52.47% 0.17 350.5)
XYZ	xyz(21.7925, 12.6746, 18.7480)
Luminance	0.1267 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3477 #34AD6A

analogous

#A734AD #AD3477 #AD343A

triadic

#AD3477 #77AD34 #3477AD

tetradic

#AD3477 #ADA734 #34AD6A #343AAD

square

#AD3477 #ADA734 #34AD6A #343AAD

split-complementary

#AD3477 #3AAD34 #34ADA7

monochromatic

#4F1836 #7E2657 #AD3477 #CB5396 #D982B2

Accessibility & contrast

On white

5.94

#AD3477 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3477 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3477

5.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3477	#FFFFFF	#000000	##FFFFFF
##AD3477	1.00	5.94	3.53	5.94
#FFFFFF	5.94	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465679

Deuteranopia (green-blind)

#696C74

Tritanopia (blue-blind)

#BA2D51

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3477;
/* rgb */ color: rgb(173, 52, 119);
/* oklch */ color: oklch(52.5% 0.170 350.5);

Tailwind

colors: {
  custom: {
    50: '#c9759e',
    500: '#ad3477',
    950: '#000000',
  },
}

SCSS

$custom: #ad3477;
$custom-light: #c9759e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3477",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 119
  },
  "hsl": {
    "h": 326.777,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.5247,
    "c": 0.1697,
    "h": 350.5
  },
  "luminance": 0.12672
}

Semantic roles & 50–950 ramp

primary

#AD3477

secondary

#7AC39A

accent

#DD8C4B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3477

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →