#AD343A#AD343A

#AD343A is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.157 H 22.1°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD343A
RGB	rgb(173, 52, 58)
HSL	hsl(357, 54%, 44%)
HSV	hsv(357, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 66.5%, 32.2%)
CIE-LAB	lab(40.65, 49.33, 24.94)
CIE-LCH	lch(40.65, 55.27, 26.82°)
OKLab	oklab(50.75% 0.1453 0.0589)
OKLCH	oklch(50.75% 0.157 22.1)
XYZ	xyz(19.2273, 11.6485, 5.2381)
Luminance	0.1165 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD343A #34ADA7

analogous

#AD3477 #AD343A #AD6B34

triadic

#AD343A #3AAD34 #343AAD

tetradic

#AD343A #77AD34 #34ADA7 #6B34AD

square

#AD343A #77AD34 #34ADA7 #6B34AD

split-complementary

#AD343A #34AD6B #3477AD

monochromatic

#4F181A #7E262A #AD343A #CB5359 #D98286

Accessibility & contrast

On white

6.31

#AD343A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD343A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD343A

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD343A	#FFFFFF	#000000	##FFFFFF
##AD343A	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554F39

Deuteranopia (green-blind)

#746936

Tritanopia (blue-blind)

#BE1137

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad343a;
/* rgb */ color: rgb(173, 52, 58);
/* oklch */ color: oklch(50.7% 0.157 22.1);

Tailwind

colors: {
  custom: {
    50: '#cd7370',
    500: '#ad343a',
    950: '#000000',
  },
}

SCSS

$custom: #ad343a;
$custom-light: #cd7370;
$custom-dark: #000000;

JSON

{
  "hex": "#ad343a",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 58
  },
  "hsl": {
    "h": 357.025,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50746,
    "c": 0.15678,
    "h": 22.1
  },
  "luminance": 0.11646
}

Semantic roles & 50–950 ramp

primary

#AD343A

secondary

#7AC3BF

accent

#DDD64B

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD343A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →