#AD3476#AD3476
#AD3476 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.169 H 351.0°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3476 |
|---|---|
| RGB | rgb(173, 52, 118) |
| HSL | hsl(327, 54%, 44%) |
| HSV | hsv(327, 70%, 68%) |
| CMYK | cmyk(0%, 69.9%, 31.8%, 32.2%) |
| CIE-LAB | lab(42.23, 54.75, -10.24) |
| CIE-LCH | lch(42.23, 55.70, 349.41°) |
| OKLab | oklab(52.43% 0.1671 -0.0266) |
| OKLCH | oklch(52.43% 0.169 351) |
| XYZ | xyz(21.7327, 12.6507, 18.4334) |
| Luminance | 0.1265 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.25
Mediumvioletred
#C71585
ΔE00 4.99
Red Violet
#9E0168
ΔE00 6.91
Deep Magenta
#A0025C
ΔE00 7.16
Dark Fuchsia
#9D0759
ΔE00 7.62
Violet Red
#A50055
ΔE00 7.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3476 #34AD6B
analogous
#A834AD #AD3476 #AD3439
triadic
#AD3476 #76AD34 #3476AD
tetradic
#AD3476 #ADA834 #34AD6B #3439AD
square
#AD3476 #ADA834 #34AD6B #3439AD
split-complementary
#AD3476 #39AD34 #34ADA8
monochromatic
#4F1836 #7E2656 #AD3476 #CB5395 #D982B2
Accessibility & contrast
On white
5.95
#AD3476 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.53
#AD3476 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3476
5.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3476 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3476 | 1.00 | 5.95 | 3.53 | 5.95 |
| #FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#475678
Deuteranopia (green-blind)
#696C73
Tritanopia (blue-blind)
#BA2D50
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #ad3476; /* rgb */ color: rgb(173, 52, 118); /* oklch */ color: oklch(52.4% 0.169 351.0);
Tailwind
colors: {
custom: {
50: '#ca759d',
500: '#ad3476',
950: '#000000',
},
}SCSS
$custom: #ad3476; $custom-light: #ca759d; $custom-dark: #000000;
JSON
{
"hex": "#ad3476",
"rgb": {
"r": 173,
"g": 52,
"b": 118
},
"hsl": {
"h": 327.273,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.52431,
"c": 0.16919,
"h": 351
},
"luminance": 0.12648
}Semantic roles & 50–950 ramp
primary
#AD3476
secondary
#7AC39B
accent
#DD8D4B
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E