#AD3439#AD3439

#AD3439 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.157 H 22.5°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX#AD3439
RGBrgb(173, 52, 57)
HSLhsl(358, 54%, 44%)
HSVhsv(358, 70%, 68%)
CMYKcmyk(0%, 69.9%, 67.1%, 32.2%)
CIE-LABlab(40.64, 49.27, 25.53)
CIE-LCHlch(40.64, 55.49, 27.39°)
OKLaboklab(50.73% 0.1449 0.0601)
OKLCHoklch(50.73% 0.157 22.5)
XYZxyz(19.2021, 11.6384, 5.1054)
Luminance0.1164 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3439 #34ADA8
analogous
#AD3476 #AD3439 #AD6C34
triadic
#AD3439 #39AD34 #3439AD
tetradic
#AD3439 #76AD34 #34ADA8 #6C34AD
square
#AD3439 #76AD34 #34ADA8 #6C34AD
split-complementary
#AD3439 #34AD6C #3476AD
monochromatic
#4F181A #7E2629 #AD3439 #CB5358 #D98286

Accessibility & contrast

On white

6.31
#AD3439 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.33
#AD3439 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3439
6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3439#FFFFFF#000000##FFFFFF
##AD34391.006.313.336.31
#FFFFFF6.311.0021.001.00
#0000003.3321.001.0021.00
##FFFFFF6.311.0021.001.00

Color blindness preview

Protanopia (red-blind)
#554F38
Deuteranopia (green-blind)
#746935
Tritanopia (blue-blind)
#BE1037
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #ad3439;
/* rgb */ color: rgb(173, 52, 57);
/* oklch */ color: oklch(50.7% 0.157 22.5);
Tailwind
colors: {
  custom: {
    50: '#cd736f',
    500: '#ad3439',
    950: '#000000',
  },
}
SCSS
$custom: #ad3439;
$custom-light: #cd736f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3439",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 57
  },
  "hsl": {
    "h": 357.521,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50728,
    "c": 0.15687,
    "h": 22.5
  },
  "luminance": 0.11636
}

Semantic roles & 50–950 ramp

primary
#AD3439
secondary
#7AC3C0
accent
#DDD74B
background
#FDF7F6
surface
#FBEDEC
border
#D4C8C7
text
#150907
muted
#837B7A

Preview Lab

Preview with #AD3439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3439 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva