#AD3472#AD3472

#AD3472 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.3% C 0.167 H 353.0°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD3472
RGB	rgb(173, 52, 114)
HSL	hsl(329, 54%, 44%)
HSV	hsv(329, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 34.1%, 32.2%)
CIE-LAB	lab(42.09, 54.27, -7.98)
CIE-LCH	lch(42.09, 54.85, 351.64°)
OKLab	oklab(52.28% 0.166 -0.0205)
OKLCH	oklch(52.28% 0.167 353)
XYZ	xyz(21.5001, 12.5576, 17.2079)
Luminance	0.1255 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3472 #34AD6F

analogous

#AC34AD #AD3472 #AD3436

triadic

#AD3472 #72AD34 #3472AD

tetradic

#AD3472 #ADAC34 #34AD6F #3436AD

square

#AD3472 #ADAC34 #34AD6F #3436AD

split-complementary

#AD3472 #36AD34 #34ADAC

monochromatic

#4F1834 #7E2653 #AD3472 #CB5391 #D982AF

Accessibility & contrast

On white

5.98

#AD3472 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#AD3472 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3472

5.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3472	#FFFFFF	#000000	##FFFFFF
##AD3472	1.00	5.98	3.51	5.98
#FFFFFF	5.98	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485574

Deuteranopia (green-blind)

#6A6B6F

Tritanopia (blue-blind)

#BA2B4E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3472;
/* rgb */ color: rgb(173, 52, 114);
/* oklch */ color: oklch(52.3% 0.167 353.0);

Tailwind

colors: {
  custom: {
    50: '#ca759a',
    500: '#ad3472',
    950: '#000000',
  },
}

SCSS

$custom: #ad3472;
$custom-light: #ca759a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3472",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 114
  },
  "hsl": {
    "h": 329.256,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52279,
    "c": 0.16723,
    "h": 353
  },
  "luminance": 0.12555
}

Semantic roles & 50–950 ramp

primary

#AD3472

secondary

#7AC39D

accent

#DD924B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3472

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →