#AD3436#AD3436

#AD3436 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.157 H 23.9°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD3436
RGB	rgb(173, 52, 54)
HSL	hsl(359, 54%, 44%)
HSV	hsv(359, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 68.8%, 32.2%)
CIE-LAB	lab(40.59, 49.10, 27.29)
CIE-LCH	lch(40.59, 56.18, 29.07°)
OKLab	oklab(50.68% 0.1437 0.0636)
OKLCH	oklch(50.68% 0.157 23.9)
XYZ	xyz(19.1295, 11.6094, 4.7229)
Luminance	0.1161 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3436 #34ADAB

analogous

#AD3473 #AD3436 #AD6F34

triadic

#AD3436 #36AD34 #3436AD

tetradic

#AD3436 #73AD34 #34ADAB #6F34AD

square

#AD3436 #73AD34 #34ADAB #6F34AD

split-complementary

#AD3436 #34AD6F #3473AD

monochromatic

#4F1819 #7E2627 #AD3436 #CB5355 #D98283

Accessibility & contrast

On white

6.32

#AD3436 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3436 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3436

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3436	#FFFFFF	#000000	##FFFFFF
##AD3436	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564F35

Deuteranopia (green-blind)

#746932

Tritanopia (blue-blind)

#BE0F36

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3436;
/* rgb */ color: rgb(173, 52, 54);
/* oklch */ color: oklch(50.7% 0.157 23.9);

Tailwind

colors: {
  custom: {
    50: '#cd736d',
    500: '#ad3436',
    950: '#000000',
  },
}

SCSS

$custom: #ad3436;
$custom-light: #cd736d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3436",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 54
  },
  "hsl": {
    "h": 359.008,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50678,
    "c": 0.15719,
    "h": 23.9
  },
  "luminance": 0.11607
}

Semantic roles & 50–950 ramp

primary

#AD3436

secondary

#7AC3C2

accent

#DDDB4B

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD3436

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →