#AD344B#AD344B

#AD344B is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.1% C 0.157 H 13.7°. Best body text is #FFFFFF at 6.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD344B
RGB	rgb(173, 52, 75)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 56.6%, 32.2%)
CIE-LAB	lab(40.98, 50.47, 14.81)
CIE-LCH	lch(40.98, 52.60, 16.35°)
OKLab	oklab(51.1% 0.1521 0.0369)
OKLCH	oklch(51.1% 0.157 13.7)
XYZ	xyz(19.7334, 11.8509, 7.9036)
Luminance	0.1185 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD344B #34AD96

analogous

#AD3488 #AD344B #AD5A34

triadic

#AD344B #4BAD34 #344BAD

tetradic

#AD344B #88AD34 #34AD96 #5A34AD

square

#AD344B #88AD34 #34AD96 #5A34AD

split-complementary

#AD344B #34AD5A #3488AD

monochromatic

#4F1822 #7E2637 #AD344B #CB536A #D98293

Accessibility & contrast

On white

6.23

#AD344B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD344B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD344B

6.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD344B	#FFFFFF	#000000	##FFFFFF
##AD344B	1.00	6.23	3.37	6.23
#FFFFFF	6.23	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514B

Deuteranopia (green-blind)

#726A48

Tritanopia (blue-blind)

#BD193D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad344b;
/* rgb */ color: rgb(173, 52, 75);
/* oklch */ color: oklch(51.1% 0.157 13.7);

Tailwind

colors: {
  custom: {
    50: '#cc747d',
    500: '#ad344b',
    950: '#000000',
  },
}

SCSS

$custom: #ad344b;
$custom-light: #cc747d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad344b",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 75
  },
  "hsl": {
    "h": 348.595,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51095,
    "c": 0.1565,
    "h": 13.7
  },
  "luminance": 0.11848
}

Semantic roles & 50–950 ramp

primary

#AD344B

secondary

#7AC3B5

accent

#DDC14B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD344B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →