#344BAD#344BAD
#344BAD is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.4% C 0.159 H 269.1°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).
Color values
| HEX | #344BAD |
|---|---|
| RGB | rgb(52, 75, 173) |
| HSL | hsl(229, 54%, 44%) |
| HSV | hsv(229, 70%, 68%) |
| CMYK | cmyk(69.9%, 56.6%, 0%, 32.2%) |
| CIE-LAB | lab(35.55, 24.89, -55.09) |
| CIE-LCH | lch(35.55, 60.45, 294.31°) |
| OKLab | oklab(45.39% -0.0024 -0.1586) |
| OKLCH | oklch(45.39% 0.159 269.1) |
| XYZ | xyz(11.4725, 8.7782, 40.6168) |
| Luminance | 0.0878 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.73
Sapphire
#0F52BA
ΔE00 4.39
Blue Blue
#2242C7
ΔE00 4.51
Cobalt (survey)
#1E488F
ΔE00 5.55
Sapphire (survey)
#2138AB
ΔE00 5.73
Blueberry
#464196
ΔE00 5.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344BAD #AD9634
analogous
#3488AD #344BAD #5A34AD
triadic
#344BAD #AD344B #4BAD34
tetradic
#344BAD #AD3488 #AD9634 #34AD5A
square
#344BAD #AD3488 #AD9634 #34AD5A
split-complementary
#344BAD #AD5A34 #88AD34
monochromatic
#18224F #26377E #344BAD #536ACB #8293D9
Accessibility & contrast
On white
7.62
#344BAD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.76
#344BAD on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344BAD
7.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344BAD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344BAD | 1.00 | 7.62 | 2.76 | 7.62 |
| #FFFFFF | 7.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0059B0
Deuteranopia (green-blind)
#004EAB
Tritanopia (blue-blind)
#006374
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #344bad; /* rgb */ color: rgb(52, 75, 173); /* oklch */ color: oklch(45.4% 0.159 269.1);
Tailwind
colors: {
custom: {
50: '#7b7dc6',
500: '#344bad',
950: '#000000',
},
}SCSS
$custom: #344bad; $custom-light: #7b7dc6; $custom-dark: #000000;
JSON
{
"hex": "#344bad",
"rgb": {
"r": 52,
"g": 75,
"b": 173
},
"hsl": {
"h": 228.595,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.45386,
"c": 0.15865,
"h": 269.1
},
"luminance": 0.08779
}Semantic roles & 50–950 ramp
primary
#344BAD
secondary
#C3B57A
accent
#C14BDD
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0A0913
muted
#7C7B82