#AD344A#AD344A

#AD344A is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.1% C 0.156 H 14.2°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD344A
RGB	rgb(173, 52, 74)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 57.2%, 32.2%)
CIE-LAB	lab(40.96, 50.40, 15.41)
CIE-LCH	lch(40.96, 52.70, 17.00°)
OKLab	oklab(51.07% 0.1517 0.0383)
OKLCH	oklch(51.07% 0.156 14.2)
XYZ	xyz(19.6994, 11.8373, 7.7247)
Luminance	0.1183 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD344A #34AD97

analogous

#AD3487 #AD344A #AD5B34

triadic

#AD344A #4AAD34 #344AAD

tetradic

#AD344A #87AD34 #34AD97 #5B34AD

square

#AD344A #87AD34 #34AD97 #5B34AD

split-complementary

#AD344A #34AD5B #3487AD

monochromatic

#4F1822 #7E2636 #AD344A #CB5369 #D98292

Accessibility & contrast

On white

6.24

#AD344A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD344A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD344A

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD344A	#FFFFFF	#000000	##FFFFFF
##AD344A	1.00	6.24	3.37	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514A

Deuteranopia (green-blind)

#726A47

Tritanopia (blue-blind)

#BD183D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad344a;
/* rgb */ color: rgb(173, 52, 74);
/* oklch */ color: oklch(51.1% 0.156 14.2);

Tailwind

colors: {
  custom: {
    50: '#cc747c',
    500: '#ad344a',
    950: '#000000',
  },
}

SCSS

$custom: #ad344a;
$custom-light: #cc747c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad344a",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 74
  },
  "hsl": {
    "h": 349.091,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51071,
    "c": 0.15644,
    "h": 14.2
  },
  "luminance": 0.11835
}

Semantic roles & 50–950 ramp

primary

#AD344A

secondary

#7AC3B6

accent

#DDC34B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD344A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →