#344AAD#344AAD

#344AAD is a mid, vivid blue. Relative luminance 0.086; OKLCH L 45.2% C 0.160 H 269.4°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#344AAD
RGB	rgb(52, 74, 173)
HSL	hsl(229, 54%, 44%)
HSV	hsv(229, 70%, 68%)
CMYK	cmyk(69.9%, 57.2%, 0%, 32.2%)
CIE-LAB	lab(35.29, 25.55, -55.52)
CIE-LCH	lch(35.29, 61.11, 294.71°)
OKLab	oklab(45.19% -0.0015 -0.1599)
OKLCH	oklch(45.19% 0.16 269.4)
XYZ	xyz(11.4052, 8.6436, 40.5944)
Luminance	0.0864 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#344AAD #AD9734

analogous

#3487AD #344AAD #5B34AD

triadic

#344AAD #AD344A #4AAD34

tetradic

#344AAD #AD3487 #AD9734 #34AD5B

square

#344AAD #AD3487 #AD9734 #34AD5B

split-complementary

#344AAD #AD5B34 #87AD34

monochromatic

#18224F #26367E #344AAD #5369CB #8292D9

Accessibility & contrast

On white

7.70

#344AAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#344AAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #344AAD

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##344AAD	#FFFFFF	#000000	##FFFFFF
##344AAD	1.00	7.70	2.73	7.70
#FFFFFF	7.70	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B0

Deuteranopia (green-blind)

#004EAB

Tritanopia (blue-blind)

#006274

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #344aad;
/* rgb */ color: rgb(52, 74, 173);
/* oklch */ color: oklch(45.2% 0.160 269.4);

Tailwind

colors: {
  custom: {
    50: '#7b7cc6',
    500: '#344aad',
    950: '#000000',
  },
}

SCSS

$custom: #344aad;
$custom-light: #7b7cc6;
$custom-dark: #000000;

JSON

{
  "hex": "#344aad",
  "rgb": {
    "r": 52,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 229.091,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.45187,
    "c": 0.15992,
    "h": 269.4
  },
  "luminance": 0.08645
}

Semantic roles & 50–950 ramp

primary

#344AAD

secondary

#C3B67A

accent

#C34BDD

background

#F8F7FC

surface

#EFEEF8

border

#CAC9D1

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #344AAD

Body copy rendered with the generated semantic roles for this colour.

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