#AD3442#AD3442
#AD3442 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.156 H 18.2°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3442 |
|---|---|
| RGB | rgb(173, 52, 66) |
| HSL | hsl(353, 54%, 44%) |
| HSV | hsv(353, 70%, 68%) |
| CMYK | cmyk(0%, 69.9%, 61.8%, 32.2%) |
| CIE-LAB | lab(40.79, 49.83, 20.18) |
| CIE-LCH | lch(40.79, 53.76, 22.05°) |
| OKLab | oklab(50.9% 0.1485 0.0489) |
| OKLCH | oklch(50.9% 0.156 18.2) |
| XYZ | xyz(19.4469, 11.7363, 6.3945) |
| Luminance | 0.1173 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose Red
#BE013C
ΔE00 4.45
Rouge
#AB1239
ΔE00 4.47
Cardinal
#C41E3A
ΔE00 4.62
Dusty Red
#B9484E
ΔE00 5.30
Lipstick Red
#C0022F
ΔE00 5.57
Dull Red
#BB3F3F
ΔE00 5.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3442 #34AD9F
analogous
#AD347F #AD3442 #AD6334
triadic
#AD3442 #42AD34 #3442AD
tetradic
#AD3442 #7FAD34 #34AD9F #6334AD
square
#AD3442 #7FAD34 #34AD9F #6334AD
split-complementary
#AD3442 #34AD63 #347FAD
monochromatic
#4F181E #7E2630 #AD3442 #CB5361 #D9828C
Accessibility & contrast
On white
6.27
#AD3442 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.35
#AD3442 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3442
6.27:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3442 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3442 | 1.00 | 6.27 | 3.35 | 6.27 |
| #FFFFFF | 6.27 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.35 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.27 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#545042
Deuteranopia (green-blind)
#736A3F
Tritanopia (blue-blind)
#BE143A
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ad3442; /* rgb */ color: rgb(173, 52, 66); /* oklch */ color: oklch(50.9% 0.156 18.2);
Tailwind
colors: {
custom: {
50: '#cc7476',
500: '#ad3442',
950: '#000000',
},
}SCSS
$custom: #ad3442; $custom-light: #cc7476; $custom-dark: #000000;
JSON
{
"hex": "#ad3442",
"rgb": {
"r": 173,
"g": 52,
"b": 66
},
"hsl": {
"h": 353.058,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.50898,
"c": 0.15633,
"h": 18.2
},
"luminance": 0.11734
}Semantic roles & 50–950 ramp
primary
#AD3442
secondary
#7AC3BA
accent
#DDCC4B
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150908
muted
#837B7B