#AD343E#AD343E

#AD343E is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.156 H 20.2°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD343E
RGB	rgb(173, 52, 62)
HSL	hsl(355, 54%, 44%)
HSV	hsv(355, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 64.2%, 32.2%)
CIE-LAB	lab(40.72, 49.57, 22.56)
CIE-LCH	lch(40.72, 54.46, 24.48°)
OKLab	oklab(50.82% 0.1469 0.054)
OKLCH	oklch(50.82% 0.156 20.2)
XYZ	xyz(19.3330, 11.6908, 5.7950)
Luminance	0.1169 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD343E #34ADA3

analogous

#AD347B #AD343E #AD6734

triadic

#AD343E #3EAD34 #343EAD

tetradic

#AD343E #7BAD34 #34ADA3 #6734AD

square

#AD343E #7BAD34 #34ADA3 #6734AD

split-complementary

#AD343E #34AD67 #347BAD

monochromatic

#4F181C #7E262D #AD343E #CB535D #D98289

Accessibility & contrast

On white

6.29

#AD343E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD343E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD343E

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD343E	#FFFFFF	#000000	##FFFFFF
##AD343E	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503D

Deuteranopia (green-blind)

#73693B

Tritanopia (blue-blind)

#BE1339

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad343e;
/* rgb */ color: rgb(173, 52, 62);
/* oklch */ color: oklch(50.8% 0.156 20.2);

Tailwind

colors: {
  custom: {
    50: '#cc7473',
    500: '#ad343e',
    950: '#000000',
  },
}

SCSS

$custom: #ad343e;
$custom-light: #cc7473;
$custom-dark: #000000;

JSON

{
  "hex": "#ad343e",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 62
  },
  "hsl": {
    "h": 355.041,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50819,
    "c": 0.15649,
    "h": 20.2
  },
  "luminance": 0.11688
}

Semantic roles & 50–950 ramp

primary

#AD343E

secondary

#7AC3BD

accent

#DDD14B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD343E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →