#AD343C#AD343C

#AD343C is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.157 H 21.1°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD343C
RGB	rgb(173, 52, 60)
HSL	hsl(356, 54%, 44%)
HSV	hsv(356, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 65.3%, 32.2%)
CIE-LAB	lab(40.69, 49.44, 23.75)
CIE-LCH	lch(40.69, 54.85, 25.66°)
OKLab	oklab(50.78% 0.1461 0.0565)
OKLCH	oklch(50.78% 0.157 21.1)
XYZ	xyz(19.2792, 11.6692, 5.5113)
Luminance	0.1167 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD343C #34ADA5

analogous

#AD3479 #AD343C #AD6934

triadic

#AD343C #3CAD34 #343CAD

tetradic

#AD343C #79AD34 #34ADA5 #6934AD

square

#AD343C #79AD34 #34ADA5 #6934AD

split-complementary

#AD343C #34AD69 #3479AD

monochromatic

#4F181B #7E262C #AD343C #CB535B #D98288

Accessibility & contrast

On white

6.30

#AD343C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD343C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD343C

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD343C	#FFFFFF	#000000	##FFFFFF
##AD343C	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503B

Deuteranopia (green-blind)

#736939

Tritanopia (blue-blind)

#BE1238

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad343c;
/* rgb */ color: rgb(173, 52, 60);
/* oklch */ color: oklch(50.8% 0.157 21.1);

Tailwind

colors: {
  custom: {
    50: '#cc7371',
    500: '#ad343c',
    950: '#000000',
  },
}

SCSS

$custom: #ad343c;
$custom-light: #cc7371;
$custom-dark: #000000;

JSON

{
  "hex": "#ad343c",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 60
  },
  "hsl": {
    "h": 356.033,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50782,
    "c": 0.15662,
    "h": 21.1
  },
  "luminance": 0.11666
}

Semantic roles & 50–950 ramp

primary

#AD343C

secondary

#7AC3BE

accent

#DDD34B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD343C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →