#AD3473#AD3473

#AD3473 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.3% C 0.168 H 352.5°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD3473
RGB	rgb(173, 52, 115)
HSL	hsl(329, 54%, 44%)
HSV	hsv(329, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 33.5%, 32.2%)
CIE-LAB	lab(42.12, 54.39, -8.55)
CIE-LCH	lch(42.12, 55.05, 351.07°)
OKLab	oklab(52.32% 0.1663 -0.022)
OKLCH	oklch(52.32% 0.168 352.5)
XYZ	xyz(21.5573, 12.5805, 17.5094)
Luminance	0.1258 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3473 #34AD6E

analogous

#AB34AD #AD3473 #AD3437

triadic

#AD3473 #73AD34 #3473AD

tetradic

#AD3473 #ADAB34 #34AD6E #3437AD

square

#AD3473 #ADAB34 #34AD6E #3437AD

split-complementary

#AD3473 #37AD34 #34ADAB

monochromatic

#4F1834 #7E2654 #AD3473 #CB5392 #D982B0

Accessibility & contrast

On white

5.97

#AD3473 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD3473 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3473

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3473	#FFFFFF	#000000	##FFFFFF
##AD3473	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485575

Deuteranopia (green-blind)

#6A6B70

Tritanopia (blue-blind)

#BA2B4F

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3473;
/* rgb */ color: rgb(173, 52, 115);
/* oklch */ color: oklch(52.3% 0.168 352.5);

Tailwind

colors: {
  custom: {
    50: '#ca759b',
    500: '#ad3473',
    950: '#000000',
  },
}

SCSS

$custom: #ad3473;
$custom-light: #ca759b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3473",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 115
  },
  "hsl": {
    "h": 328.76,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52317,
    "c": 0.16771,
    "h": 352.5
  },
  "luminance": 0.12578
}

Semantic roles & 50–950 ramp

primary

#AD3473

secondary

#7AC39D

accent

#DD914B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3473

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →