#AD3424#AD3424

#AD3424 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.4% C 0.160 H 30.8°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3424
RGB	rgb(173, 52, 36)
HSL	hsl(7, 66%, 41%)
HSV	hsv(7, 79%, 68%)
CMYK	cmyk(0%, 69.9%, 79.2%, 32.2%)
CIE-LAB	lab(40.36, 48.29, 37.49)
CIE-LCH	lch(40.36, 61.14, 37.82°)
OKLab	oklab(50.44% 0.1374 0.0818)
OKLCH	oklch(50.44% 0.16 30.8)
XYZ	xyz(18.7822, 11.4704, 2.8938)
Luminance	0.1147 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3424 #249DAD

analogous

#AD2458 #AD3424 #AD7824

triadic

#AD3424 #24AD34 #3424AD

tetradic

#AD3424 #58AD24 #249DAD #7824AD

square

#AD3424 #58AD24 #249DAD #7824AD

split-complementary

#AD3424 #24AD78 #2458AD

monochromatic

#48160F #7A2519 #AD3424 #D64B39 #E0796B

Accessibility & contrast

On white

6.38

#AD3424 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3424 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3424

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3424	#FFFFFF	#000000	##FFFFFF
##AD3424	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E21

Deuteranopia (green-blind)

#75691F

Tritanopia (blue-blind)

#BF0631

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3424;
/* rgb */ color: rgb(173, 52, 36);
/* oklch */ color: oklch(50.4% 0.160 30.8);

Tailwind

colors: {
  custom: {
    50: '#ce7360',
    500: '#ad3424',
    950: '#000000',
  },
}

SCSS

$custom: #ad3424;
$custom-light: #ce7360;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3424",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 36
  },
  "hsl": {
    "h": 7.007,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50436,
    "c": 0.15994,
    "h": 30.8
  },
  "luminance": 0.11468
}

Semantic roles & 50–950 ramp

primary

#AD3424

secondary

#66BBC6

accent

#D5E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3424

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →