#AD341D#AD341D

#AD341D is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.4% C 0.161 H 32.8°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#AD341D
RGB	rgb(173, 52, 29)
HSL	hsl(10, 71%, 40%)
HSV	hsv(10, 83%, 68%)
CMYK	cmyk(0%, 69.9%, 83.2%, 32.2%)
CIE-LAB	lab(40.30, 48.07, 41.11)
CIE-LCH	lch(40.30, 63.25, 40.54°)
OKLab	oklab(50.37% 0.1354 0.0874)
OKLCH	oklch(50.37% 0.161 32.8)
XYZ	xyz(18.6855, 11.4318, 2.3848)
Luminance	0.1143 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD341D #1D96AD

analogous

#AD1D4E #AD341D #AD7C1D

triadic

#AD341D #1DAD34 #341DAD

tetradic

#AD341D #4EAD1D #1D96AD #7C1DAD

square

#AD341D #4EAD1D #1D96AD #7C1DAD

split-complementary

#AD341D #1DAD7C #1D4EAD

monochromatic

#44140B #792414 #AD341D #DC482C #E47560

Accessibility & contrast

On white

6.39

#AD341D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD341D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD341D

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD341D	#FFFFFF	#000000	##FFFFFF
##AD341D	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584E19

Deuteranopia (green-blind)

#766917

Tritanopia (blue-blind)

#BF0330

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad341d;
/* rgb */ color: rgb(173, 52, 29);
/* oklch */ color: oklch(50.4% 0.161 32.8);

Tailwind

colors: {
  custom: {
    50: '#ce735b',
    500: '#ad341d',
    950: '#000000',
  },
}

SCSS

$custom: #ad341d;
$custom-light: #ce735b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad341d",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 29
  },
  "hsl": {
    "h": 9.583,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.50368,
    "c": 0.16116,
    "h": 32.8
  },
  "luminance": 0.11429
}

Semantic roles & 50–950 ramp

primary

#AD341D

secondary

#5DB8C9

accent

#D1EE3A

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150804

muted

#837B79

Preview Lab

Preview with #AD341D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →