#9B301B#9B301B

#9B301B is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.7% C 0.146 H 33.1°. Best body text is #FFFFFF at 7.41:1 contrast (WCAG AA passes).

Color values

HEX	#9B301B
RGB	rgb(155, 48, 27)
HSL	hsl(10, 70%, 36%)
HSV	hsv(10, 83%, 61%)
CMYK	cmyk(0%, 69%, 82.6%, 39.2%)
CIE-LAB	lab(36.30, 43.42, 37.16)
CIE-LCH	lch(36.30, 57.15, 40.56°)
OKLab	oklab(46.74% 0.1224 0.0797)
OKLCH	oklch(46.74% 0.146 33.1)
XYZ	xyz(14.7741, 9.1638, 2.0276)
Luminance	0.0916 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9B301B #1B869B

analogous

#9B1B46 #9B301B #9B701B

triadic

#9B301B #1B9B30 #301B9B

tetradic

#9B301B #469B1B #1B869B #701B9B

square

#9B301B #469B1B #1B869B #701B9B

split-complementary

#9B301B #1B9B70 #1B469B

monochromatic

#331009 #672012 #9B301B #CF4024 #E06850

Accessibility & contrast

On white

7.41

#9B301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#9B301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #9B301B

7.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9B301B	#FFFFFF	#000000	##FFFFFF
##9B301B	1.00	7.41	2.83	7.41
#FFFFFF	7.41	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4617

Deuteranopia (green-blind)

#6A5E16

Tritanopia (blue-blind)

#AB0B2C

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #9b301b;
/* rgb */ color: rgb(155, 48, 27);
/* oklch */ color: oklch(46.7% 0.146 33.1);

Tailwind

colors: {
  custom: {
    50: '#c16f59',
    500: '#9b301b',
    950: '#000000',
  },
}

SCSS

$custom: #9b301b;
$custom-light: #c16f59;
$custom-dark: #000000;

JSON

{
  "hex": "#9b301b",
  "rgb": {
    "r": 155,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 9.844,
    "s": 70.33,
    "l": 35.686
  },
  "oklch": {
    "l": 0.4674,
    "c": 0.1461,
    "h": 33.1
  },
  "luminance": 0.09162
}

Semantic roles & 50–950 ramp

primary

#9B301B

secondary

#4FB0C3

accent

#D0ED3B

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #9B301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →