#AD33A4#AD33A4

#AD33A4 is a mid, highly saturated purple. Relative luminance 0.139; OKLCH L 54.5% C 0.201 H 331.1°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD33A4
RGB	rgb(173, 51, 164)
HSL	hsl(304, 54%, 44%)
HSV	hsv(304, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 5.2%, 32.2%)
CIE-LAB	lab(44.14, 61.65, -35.22)
CIE-LCH	lch(44.14, 71.00, 330.26°)
OKLab	oklab(54.48% 0.1758 -0.0969)
OKLCH	oklch(54.48% 0.201 331.1)
XYZ	xyz(25.1182, 13.9342, 36.4814)
Luminance	0.1393 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33A4 #33AD3C

analogous

#7933AD #AD33A4 #AD3367

triadic

#AD33A4 #A4AD33 #33A4AD

tetradic

#AD33A4 #AD7933 #33AD3C #3367AD

square

#AD33A4 #AD7933 #33AD3C #3367AD

split-complementary

#AD33A4 #67AD33 #33AD79

monochromatic

#4E174A #7E2577 #AD33A4 #CC51C3 #DA81D3

Accessibility & contrast

On white

5.55

#AD33A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD33A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33A4

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33A4	#FFFFFF	#000000	##FFFFFF
##AD33A4	1.00	5.55	3.79	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#295EA7

Deuteranopia (green-blind)

#586EA1

Tritanopia (blue-blind)

#B44168

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad33a4;
/* rgb */ color: rgb(173, 51, 164);
/* oklch */ color: oklch(54.5% 0.201 331.1);

Tailwind

colors: {
  custom: {
    50: '#c976bf',
    500: '#ad33a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad33a4;
$custom-light: #c976bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33a4",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 164
  },
  "hsl": {
    "h": 304.426,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54482,
    "c": 0.20072,
    "h": 331.1
  },
  "luminance": 0.13932
}

Semantic roles & 50–950 ramp

primary

#AD33A4

secondary

#79C37E

accent

#DE554A

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD33A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →