#AD33A0#AD33A0

#AD33A0 is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.3% C 0.198 H 332.6°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD33A0
RGB	rgb(173, 51, 160)
HSL	hsl(306, 54%, 44%)
HSV	hsv(306, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 7.5%, 32.2%)
CIE-LAB	lab(43.93, 61.01, -33.16)
CIE-LCH	lch(43.93, 69.44, 331.48°)
OKLab	oklab(54.27% 0.1755 -0.091)
OKLCH	oklch(54.27% 0.198 332.6)
XYZ	xyz(24.7627, 13.7920, 34.6088)
Luminance	0.1379 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33A0 #33AD40

analogous

#7D33AD #AD33A0 #AD3363

triadic

#AD33A0 #A0AD33 #33A0AD

tetradic

#AD33A0 #AD7D33 #33AD40 #3363AD

square

#AD33A0 #AD7D33 #33AD40 #3363AD

split-complementary

#AD33A0 #63AD33 #33AD7D

monochromatic

#4E1749 #7E2574 #AD33A0 #CC51BF #DA81D0

Accessibility & contrast

On white

5.59

#AD33A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD33A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33A0

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33A0	#FFFFFF	#000000	##FFFFFF
##AD33A0	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5DA3

Deuteranopia (green-blind)

#5A6E9D

Tritanopia (blue-blind)

#B53F66

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad33a0;
/* rgb */ color: rgb(173, 51, 160);
/* oklch */ color: oklch(54.3% 0.198 332.6);

Tailwind

colors: {
  custom: {
    50: '#c976bc',
    500: '#ad33a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad33a0;
$custom-light: #c976bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33a0",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 160
  },
  "hsl": {
    "h": 306.393,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54267,
    "c": 0.19769,
    "h": 332.6
  },
  "luminance": 0.1379
}

Semantic roles & 50–950 ramp

primary

#AD33A0

secondary

#79C381

accent

#DE5A4A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD33A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →