#AD3384#AD3384

#AD3384 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.9% C 0.178 H 344.2°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD3384
RGB	rgb(173, 51, 132)
HSL	hsl(320, 54%, 44%)
HSV	hsv(320, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 23.7%, 32.2%)
CIE-LAB	lab(42.64, 56.91, -18.23)
CIE-LCH	lch(42.64, 59.76, 342.24°)
OKLab	oklab(52.91% 0.1716 -0.0486)
OKLCH	oklch(52.91% 0.178 344.2)
XYZ	xyz(22.5831, 12.9201, 23.1298)
Luminance	0.1292 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3384 #33AD5C

analogous

#9933AD #AD3384 #AD3347

triadic

#AD3384 #84AD33 #3384AD

tetradic

#AD3384 #AD9933 #33AD5C #3347AD

square

#AD3384 #AD9933 #33AD5C #3347AD

split-complementary

#AD3384 #47AD33 #33AD99

monochromatic

#4E173C #7E2560 #AD3384 #CC51A3 #DA81BC

Accessibility & contrast

On white

5.86

#AD3384 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD3384 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3384

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3384	#FFFFFF	#000000	##FFFFFF
##AD3384	1.00	5.86	3.58	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405886

Deuteranopia (green-blind)

#656C81

Tritanopia (blue-blind)

#B83257

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3384;
/* rgb */ color: rgb(173, 51, 132);
/* oklch */ color: oklch(52.9% 0.178 344.2);

Tailwind

colors: {
  custom: {
    50: '#c975a8',
    500: '#ad3384',
    950: '#000000',
  },
}

SCSS

$custom: #ad3384;
$custom-light: #c975a8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3384",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 132
  },
  "hsl": {
    "h": 320.164,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5291,
    "c": 0.17836,
    "h": 344.2
  },
  "luminance": 0.12918
}

Semantic roles & 50–950 ramp

primary

#AD3384

secondary

#79C392

accent

#DE7C4A

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3384

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →