#AD3347#AD3347

#AD3347 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.157 H 15.4°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD3347
RGB	rgb(173, 51, 71)
HSL	hsl(350, 54%, 44%)
HSV	hsv(350, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 59%, 32.2%)
CIE-LAB	lab(40.75, 50.57, 17.01)
CIE-LCH	lch(40.75, 53.35, 18.59°)
OKLab	oklab(50.9% 0.1517 0.0419)
OKLCH	oklch(50.9% 0.157 15.4)
XYZ	xyz(19.5566, 11.7096, 7.1904)
Luminance	0.1171 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3347 #33AD99

analogous

#AD3384 #AD3347 #AD5C33

triadic

#AD3347 #47AD33 #3347AD

tetradic

#AD3347 #84AD33 #33AD99 #5C33AD

square

#AD3347 #84AD33 #33AD99 #5C33AD

split-complementary

#AD3347 #33AD5C #3384AD

monochromatic

#4E1720 #7E2534 #AD3347 #CC5165 #DA818F

Accessibility & contrast

On white

6.28

#AD3347 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD3347 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3347

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3347	#FFFFFF	#000000	##FFFFFF
##AD3347	1.00	6.28	3.34	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535047

Deuteranopia (green-blind)

#726944

Tritanopia (blue-blind)

#BD153B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3347;
/* rgb */ color: rgb(173, 51, 71);
/* oklch */ color: oklch(50.9% 0.157 15.4);

Tailwind

colors: {
  custom: {
    50: '#cc737a',
    500: '#ad3347',
    950: '#000000',
  },
}

SCSS

$custom: #ad3347;
$custom-light: #cc737a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3347",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 71
  },
  "hsl": {
    "h": 350.164,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50898,
    "c": 0.15741,
    "h": 15.4
  },
  "luminance": 0.11707
}

Semantic roles & 50–950 ramp

primary

#AD3347

secondary

#79C3B7

accent

#DEC64A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3347

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →