#AD3381#AD3381

#AD3381 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.8% C 0.177 H 345.6°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD3381
RGB	rgb(173, 51, 129)
HSL	hsl(322, 54%, 44%)
HSV	hsv(322, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 25.4%, 32.2%)
CIE-LAB	lab(42.52, 56.52, -16.58)
CIE-LCH	lch(42.52, 58.90, 343.65°)
OKLab	oklab(52.78% 0.171 -0.044)
OKLCH	oklch(52.78% 0.177 345.6)
XYZ	xyz(22.3808, 12.8392, 22.0642)
Luminance	0.1284 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3381 #33AD5F

analogous

#9C33AD #AD3381 #AD3344

triadic

#AD3381 #81AD33 #3381AD

tetradic

#AD3381 #AD9C33 #33AD5F #3344AD

square

#AD3381 #AD9C33 #33AD5F #3344AD

split-complementary

#AD3381 #44AD33 #33AD9C

monochromatic

#4E173B #7E255E #AD3381 #CC51A0 #DA81BA

Accessibility & contrast

On white

5.89

#AD3381 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD3381 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3381

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3381	#FFFFFF	#000000	##FFFFFF
##AD3381	1.00	5.89	3.57	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415783

Deuteranopia (green-blind)

#666C7E

Tritanopia (blue-blind)

#B93155

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3381;
/* rgb */ color: rgb(173, 51, 129);
/* oklch */ color: oklch(52.8% 0.177 345.6);

Tailwind

colors: {
  custom: {
    50: '#c975a5',
    500: '#ad3381',
    950: '#000000',
  },
}

SCSS

$custom: #ad3381;
$custom-light: #c975a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3381",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 129
  },
  "hsl": {
    "h": 321.639,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5278,
    "c": 0.17655,
    "h": 345.6
  },
  "luminance": 0.12837
}

Semantic roles & 50–950 ramp

primary

#AD3381

secondary

#79C394

accent

#DE7F4A

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →