#AD3344#AD3344

#AD3344 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.157 H 17.0°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD3344
RGB	rgb(173, 51, 68)
HSL	hsl(352, 54%, 44%)
HSV	hsv(352, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 60.7%, 32.2%)
CIE-LAB	lab(40.69, 50.35, 18.80)
CIE-LCH	lch(40.69, 53.75, 20.47°)
OKLab	oklab(50.83% 0.1505 0.0459)
OKLCH	oklch(50.83% 0.157 17)
XYZ	xyz(19.4627, 11.6720, 6.6958)
Luminance	0.1167 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3344 #33AD9C

analogous

#AD3381 #AD3344 #AD5F33

triadic

#AD3344 #44AD33 #3344AD

tetradic

#AD3344 #81AD33 #33AD9C #5F33AD

square

#AD3344 #81AD33 #33AD9C #5F33AD

split-complementary

#AD3344 #33AD5F #3381AD

monochromatic

#4E171F #7E2531 #AD3344 #CC5162 #DA818D

Accessibility & contrast

On white

6.30

#AD3344 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD3344 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3344

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3344	#FFFFFF	#000000	##FFFFFF
##AD3344	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535044

Deuteranopia (green-blind)

#726941

Tritanopia (blue-blind)

#BD133A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3344;
/* rgb */ color: rgb(173, 51, 68);
/* oklch */ color: oklch(50.8% 0.157 17.0);

Tailwind

colors: {
  custom: {
    50: '#cc7377',
    500: '#ad3344',
    950: '#000000',
  },
}

SCSS

$custom: #ad3344;
$custom-light: #cc7377;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3344",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 68
  },
  "hsl": {
    "h": 351.639,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50833,
    "c": 0.15736,
    "h": 17
  },
  "luminance": 0.11669
}

Semantic roles & 50–950 ramp

primary

#AD3344

secondary

#79C3B9

accent

#DEC94A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3344

Body copy rendered with the generated semantic roles for this colour.

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