#AD3328#AD3328

#AD3328 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.4% C 0.160 H 29.1°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD3328
RGB	rgb(173, 51, 40)
HSL	hsl(5, 62%, 42%)
HSV	hsv(5, 77%, 68%)
CMYK	cmyk(0%, 70.5%, 76.9%, 32.2%)
CIE-LAB	lab(40.26, 48.84, 35.16)
CIE-LCH	lch(40.26, 60.18, 35.75°)
OKLab	oklab(50.37% 0.14 0.0779)
OKLCH	oklch(50.37% 0.16 29.1)
XYZ	xyz(18.8026, 11.4079, 3.2190)
Luminance	0.1140 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3328 #28A2AD

analogous

#AD2860 #AD3328 #AD7528

triadic

#AD3328 #28AD33 #3328AD

tetradic

#AD3328 #60AD28 #28A2AD #7528AD

square

#AD3328 #60AD28 #28A2AD #7528AD

split-complementary

#AD3328 #28AD75 #2860AD

monochromatic

#4A1611 #7B241D #AD3328 #D34C3F #DE7A71

Accessibility & contrast

On white

6.40

#AD3328 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD3328 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3328

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3328	#FFFFFF	#000000	##FFFFFF
##AD3328	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564E26

Deuteranopia (green-blind)

#756923

Tritanopia (blue-blind)

#BF0432

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3328;
/* rgb */ color: rgb(173, 51, 40);
/* oklch */ color: oklch(50.4% 0.160 29.1);

Tailwind

colors: {
  custom: {
    50: '#ce7363',
    500: '#ad3328',
    950: '#000000',
  },
}

SCSS

$custom: #ad3328;
$custom-light: #ce7363;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3328",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 40
  },
  "hsl": {
    "h": 4.962,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.50373,
    "c": 0.16017,
    "h": 29.1
  },
  "luminance": 0.11405
}

Semantic roles & 50–950 ramp

primary

#AD3328

secondary

#6CBEC5

accent

#D8E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3328

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →