#77281E#77281E
#77281E is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.4% C 0.113 H 30.1°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).
Color values
| HEX | #77281E |
|---|---|
| RGB | rgb(119, 40, 30) |
| HSL | hsl(7, 60%, 29%) |
| HSV | hsv(7, 75%, 47%) |
| CMYK | cmyk(0%, 66.4%, 74.8%, 53.3%) |
| CIE-LAB | lab(28.21, 33.94, 24.86) |
| CIE-LCH | lch(28.21, 42.07, 36.22°) |
| OKLab | oklab(39.41% 0.0976 0.0566) |
| OKLCH | oklch(39.41% 0.113 30.1) |
| XYZ | xyz(8.6018, 5.5345, 1.8434) |
| Luminance | 0.0553 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.13
Blood
#770001
ΔE00 5.94
Indian Red
#850E04
ΔE00 5.97
Red Brown
#8B2E16
ΔE00 6.07
Crimson (survey)
#8C000F
ΔE00 6.16
Maroon
#800000
ΔE00 6.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77281E #1E6D77
analogous
#771E40 #77281E #77551E
triadic
#77281E #1E7728 #281E77
tetradic
#77281E #40771E #1E6D77 #551E77
square
#77281E #40771E #1E6D77 #551E77
split-complementary
#77281E #1E7755 #1E4077
monochromatic
#180806 #461812 #77281E #A8382A #CF5040
Accessibility & contrast
On white
9.97
#77281E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.11
#77281E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77281E
9.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77281E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77281E | 1.00 | 9.97 | 2.11 | 9.97 |
| #FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E381C
Deuteranopia (green-blind)
#51491C
Tritanopia (blue-blind)
#831426
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77281e; /* rgb */ color: rgb(119, 40, 30); /* oklch */ color: oklch(39.4% 0.113 30.1);
Tailwind
colors: {
custom: {
50: '#a5665a',
500: '#77281e',
950: '#000000',
},
}SCSS
$custom: #77281e; $custom-light: #a5665a; $custom-dark: #000000;
JSON
{
"hex": "#77281e",
"rgb": {
"r": 119,
"g": 40,
"b": 30
},
"hsl": {
"h": 6.742,
"s": 59.732,
"l": 29.216
},
"oklch": {
"l": 0.39405,
"c": 0.11284,
"h": 30.1
},
"luminance": 0.05533
}Semantic roles & 50–950 ramp
primary
#77281E
secondary
#469FAB
accent
#D1E345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100604
muted
#7F7A79