#AD329F#AD329F

#AD329F is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.1% C 0.198 H 333.0°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD329F
RGB	rgb(173, 50, 159)
HSL	hsl(307, 55%, 44%)
HSV	hsv(307, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 8.1%, 32.2%)
CIE-LAB	lab(43.76, 61.21, -32.84)
CIE-LCH	lch(43.76, 69.46, 331.79°)
OKLab	oklab(54.12% 0.1765 -0.0901)
OKLCH	oklch(54.12% 0.198 333)
XYZ	xyz(24.6323, 13.6707, 34.1355)
Luminance	0.1367 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329F #32AD40

analogous

#7D32AD #AD329F #AD3261

triadic

#AD329F #9FAD32 #329FAD

tetradic

#AD329F #AD7D32 #32AD40 #3261AD

square

#AD329F #AD7D32 #32AD40 #3261AD

split-complementary

#AD329F #61AD32 #32AD7D

monochromatic

#4E1748 #7E2473 #AD329F #CC50BE #DA7FD0

Accessibility & contrast

On white

5.62

#AD329F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD329F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329F

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329F	#FFFFFF	#000000	##FFFFFF
##AD329F	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5CA2

Deuteranopia (green-blind)

#5A6E9C

Tritanopia (blue-blind)

#B53E65

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329f;
/* rgb */ color: rgb(173, 50, 159);
/* oklch */ color: oklch(54.1% 0.198 333.0);

Tailwind

colors: {
  custom: {
    50: '#c975bc',
    500: '#ad329f',
    950: '#000000',
  },
}

SCSS

$custom: #ad329f;
$custom-light: #c975bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329f",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 159
  },
  "hsl": {
    "h": 306.829,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.54124,
    "c": 0.19812,
    "h": 333
  },
  "luminance": 0.13669
}

Semantic roles & 50–950 ramp

primary

#AD329F

secondary

#78C380

accent

#DE5A49

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD329F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →