#AD3261#AD3261

#AD3261 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.5% C 0.163 H 1.5°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD3261
RGB	rgb(173, 50, 97)
HSL	hsl(337, 55%, 44%)
HSV	hsv(337, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 43.9%, 32.2%)
CIE-LAB	lab(41.27, 53.18, 1.41)
CIE-LCH	lch(41.27, 53.20, 1.52°)
OKLab	oklab(51.49% 0.1629 0.0042)
OKLCH	oklch(51.49% 0.163 1.5)
XYZ	xyz(20.5334, 12.0311, 12.5479)
Luminance	0.1203 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3261 #32AD7E

analogous

#AD329E #AD3261 #AD4032

triadic

#AD3261 #61AD32 #3261AD

tetradic

#AD3261 #9EAD32 #32AD7E #4032AD

square

#AD3261 #9EAD32 #32AD7E #4032AD

split-complementary

#AD3261 #32AD40 #329EAD

monochromatic

#4E172C #7E2446 #AD3261 #CC507F #DA7FA2

Accessibility & contrast

On white

6.17

#AD3261 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD3261 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3261

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3261	#FFFFFF	#000000	##FFFFFF
##AD3261	1.00	6.17	3.41	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5262

Deuteranopia (green-blind)

#6D6A5E

Tritanopia (blue-blind)

#BC2045

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3261;
/* rgb */ color: rgb(173, 50, 97);
/* oklch */ color: oklch(51.5% 0.163 1.5);

Tailwind

colors: {
  custom: {
    50: '#ca738d',
    500: '#ad3261',
    950: '#000000',
  },
}

SCSS

$custom: #ad3261;
$custom-light: #ca738d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3261",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 97
  },
  "hsl": {
    "h": 337.073,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.51492,
    "c": 0.16296,
    "h": 1.5
  },
  "luminance": 0.12029
}

Semantic roles & 50–950 ramp

primary

#AD3261

secondary

#78C3A6

accent

#DEA549

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3261

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →