#AD329E#AD329E

#AD329E is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.1% C 0.197 H 333.3°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD329E
RGB	rgb(173, 50, 158)
HSL	hsl(307, 55%, 44%)
HSV	hsv(307, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 8.7%, 32.2%)
CIE-LAB	lab(43.71, 61.05, -32.32)
CIE-LCH	lch(43.71, 69.08, 332.11°)
OKLab	oklab(54.07% 0.1764 -0.0886)
OKLCH	oklch(54.07% 0.197 333.3)
XYZ	xyz(24.5459, 13.6361, 33.6804)
Luminance	0.1363 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329E #32AD41

analogous

#7E32AD #AD329E #AD3260

triadic

#AD329E #9EAD32 #329EAD

tetradic

#AD329E #AD7E32 #32AD41 #3260AD

square

#AD329E #AD7E32 #32AD41 #3260AD

split-complementary

#AD329E #60AD32 #32AD7E

monochromatic

#4E1747 #7E2473 #AD329E #CC50BD #DA7FCF

Accessibility & contrast

On white

5.63

#AD329E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD329E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329E

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329E	#FFFFFF	#000000	##FFFFFF
##AD329E	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5CA1

Deuteranopia (green-blind)

#5A6E9B

Tritanopia (blue-blind)

#B53D64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329e;
/* rgb */ color: rgb(173, 50, 158);
/* oklch */ color: oklch(54.1% 0.197 333.3);

Tailwind

colors: {
  custom: {
    50: '#c975bb',
    500: '#ad329e',
    950: '#000000',
  },
}

SCSS

$custom: #ad329e;
$custom-light: #c975bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329e",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 158
  },
  "hsl": {
    "h": 307.317,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.54071,
    "c": 0.19737,
    "h": 333.3
  },
  "luminance": 0.13634
}

Semantic roles & 50–950 ramp

primary

#AD329E

secondary

#78C381

accent

#DE5C49

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD329E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →