#AD328D#AD328D

#AD328D is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.2% C 0.185 H 340.2°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).

Color values

HEX	#AD328D
RGB	rgb(173, 50, 141)
HSL	hsl(316, 55%, 44%)
HSV	hsv(316, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 18.5%, 32.2%)
CIE-LAB	lab(42.90, 58.52, -23.32)
CIE-LCH	lch(42.90, 63.00, 338.27°)
OKLab	oklab(53.22% 0.1744 -0.0629)
OKLCH	oklch(53.22% 0.185 340.2)
XYZ	xyz(23.1825, 13.0908, 26.5000)
Luminance	0.1309 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD328D #32AD52

analogous

#8F32AD #AD328D #AD324F

triadic

#AD328D #8DAD32 #328DAD

tetradic

#AD328D #AD8F32 #32AD52 #324FAD

square

#AD328D #AD8F32 #32AD52 #324FAD

split-complementary

#AD328D #4FAD32 #32AD8F

monochromatic

#4E1740 #7E2466 #AD328D #CC50AC #DA7FC2

Accessibility & contrast

On white

5.80

#AD328D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD328D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD328D

5.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD328D	#FFFFFF	#000000	##FFFFFF
##AD328D	1.00	5.80	3.62	5.80
#FFFFFF	5.80	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A5990

Deuteranopia (green-blind)

#616C8A

Tritanopia (blue-blind)

#B7355B

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad328d;
/* rgb */ color: rgb(173, 50, 141);
/* oklch */ color: oklch(53.2% 0.185 340.2);

Tailwind

colors: {
  custom: {
    50: '#c975ae',
    500: '#ad328d',
    950: '#000000',
  },
}

SCSS

$custom: #ad328d;
$custom-light: #c975ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad328d",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 141
  },
  "hsl": {
    "h": 315.61,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53224,
    "c": 0.18537,
    "h": 340.2
  },
  "luminance": 0.13089
}

Semantic roles & 50–950 ramp

primary

#AD328D

secondary

#78C38B

accent

#DE7049

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD328D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →