#AD324F#AD324F

#AD324F is a mid, vivid red. Relative luminance 0.117; OKLCH L 51.0% C 0.159 H 11.0°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD324F
RGB	rgb(173, 50, 79)
HSL	hsl(346, 55%, 44%)
HSV	hsv(346, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 54.3%, 32.2%)
CIE-LAB	lab(40.79, 51.56, 12.04)
CIE-LCH	lch(40.79, 52.95, 13.14°)
OKLab	oklab(50.98% 0.1562 0.0305)
OKLCH	oklch(50.98% 0.159 11)
XYZ	xyz(19.7873, 11.7327, 8.6183)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD324F #32AD90

analogous

#AD328C #AD324F #AD5232

triadic

#AD324F #4FAD32 #324FAD

tetradic

#AD324F #8CAD32 #32AD90 #5232AD

square

#AD324F #8CAD32 #32AD90 #5232AD

split-complementary

#AD324F #32AD52 #328CAD

monochromatic

#4E1724 #7E2439 #AD324F #CC506D #DA7F95

Accessibility & contrast

On white

6.28

#AD324F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD324F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD324F

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD324F	#FFFFFF	#000000	##FFFFFF
##AD324F	1.00	6.28	3.35	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#50504F

Deuteranopia (green-blind)

#70694C

Tritanopia (blue-blind)

#BD173E

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad324f;
/* rgb */ color: rgb(173, 50, 79);
/* oklch */ color: oklch(51.0% 0.159 11.0);

Tailwind

colors: {
  custom: {
    50: '#cb7380',
    500: '#ad324f',
    950: '#000000',
  },
}

SCSS

$custom: #ad324f;
$custom-light: #cb7380;
$custom-dark: #000000;

JSON

{
  "hex": "#ad324f",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 79
  },
  "hsl": {
    "h": 345.854,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50983,
    "c": 0.15909,
    "h": 11
  },
  "luminance": 0.1173
}

Semantic roles & 50–950 ramp

primary

#AD324F

secondary

#78C3B1

accent

#DEBB49

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD324F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →